It is becoming harder and harder to tell what is content and what is advertising, as more marketers become involved in politics and news reporting.

Mara Einstein’s book, “Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell,” delves deep into what she describes as a “fundamental paradigm shift in advertising.”

Einstein writes, “We seem to be well on our way to an advertising-augmented world, where our relationships are monetized and where news is not just entertainment but also full-blown corporate puffery.”

I interviewed Einstein about this advertising phenomenon, its effect on news publishing, the rise of native advertising, Millennials as a prime target of advertisers, and how advertisers manipulate us into sharing their ads by creating social experiences.

Want to read “Black Ops Advertising?” You can purchase a copy from OR Books.

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Kevin Gosztola

Kevin Gosztola

Kevin Gosztola is managing editor of Shadowproof. He also produces and co-hosts the weekly podcast, "Unauthorized Disclosure."