On August 19th, The Wall Street Journal published an op-ed by Coca-Cola CEO Muhtar Kent wherein Kent admitted that Coca-Cola funded scientific studies that attempted to shift blame for the growing obesity crisis off diet and onto exercise. Kent said the scheme to fund questionable studies was meant to take attention away from the beverage company he runs but was “not working” and that this behavior by Coca-Cola “does not reflect our intent or our values.”