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Late Night FDL: Born Free

Kid Rock – Born Free

Kudos to the Kid…

Kid Rock is holding to the low-dough ticket scheme he launched with 2013’s $20 Best Night Ever Tour as he prepares to hit the road in support of his upcoming album, First Kiss.

Rock and his Twisted Brown Trucker band open up June 24 in Hartford, Conn., with a 36-date U.S. tour that will feature Foreigner as his special guest and six shows at his hometown DTE Energy Music Theatre in suburban Detroit. Tickets go on sale Feb. 24, the day First Kiss comes out, with fan club pre-sales beginning Feb. 19. {…}

“I’m so happy about the $20 thing,” Rock tells Billboard. “I’ve said before, I feel like I’ll be able to ride this into the sunset. I really do. We’ve even learned more from being the guinea pig to do it the first time, and now we’ve learned so much more. We thought about raising the ticket price five bucks, and then we’re like, ‘Let’s just keep it $20, man. Let’s find ways that we can even be more efficient now that we’ve done it one time, that we can make more money but we’re not messing with the people who are paying.’ I’m just very fortunate to be in a position to do it.”

Rock keeps the price down by essentially partnering with the building and Live Nation and splitting all the receipts from the shows. “It’s still nuts to me that nobody else has done it,” he says, “not just $20 but has used the business model of showing up without a guaranteed amount of money and sharing the concessions and merchandise and really putting the weight on your back and passing the savings on to the fans. It’s a scary thing, ’cause if nobody shows up it’s time to hang it up if you’re playing for cheap like that, but…it’s a lot of incentive for people to show up, too.” {More}

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