The American public’s opinion of Obama is historically bad. According to Gallup, only 36 percent of Americans have a favorable opinion of the Democratic party, the lowest it has ever been in Gallup’s surveys and the first time in three years that the Republican party has scored higher on favorability. From Gallup:
Democrats don’t simply have a messaging problem, a voter outreach problem, or a turnout problem. They have governing problem.
I would recommend the first step is stop promising major constituencies big actions then letting them know you don’t value their support so are going to break your promises for misguided political reason.