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How Peabody Sells Coal Like Phillip Morris Sold Cigarettes

This is an in-depth look into Peabody Energy’s attempts to soften the image of coal in partnership with Burson-Marsteller – the PR giant who back in the day helped downplay the links between tobacco smoke and lung cancer.

To quote:

“Just as it once helped Marlboro cigarettes push into Asia at the end of the last millennium, public relations giant Burson-Marsteller is helping Peabody Energy, the world’s largest private coal company, become the dominant supplier to the world’s most ravenous coal market, a role worth billions to Big Coal that could lock in decades of dangerously high carbon emissions.”

The entire article is here: America’s worst corporate ogre: How Big Coal is shamelessly plotting to stay alive.


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Kevin Grandia

Kevin Grandia