A month out from the election and still only a small sliver of the population is paying close attention to it. According to Pew research, last week only 15 percent of Americans said they were following the midterm elections very closely. That makes it only the fourth most followed news story behind Ebola, Syria, and the Secret Service’s problems.
The number is shockingly low among young people. Only five percent of people under 30 said they were closely following the upcoming election. Even the Hong Kong protests marginally registered more with this age group.
The fact that so many people still aren’t paying much attention to the election means there is a chance, although probably a small chance, we could still see some significant last minute movement in the election as more people tune in.
Given how much the partisan generational divide has grown in the last decade, many of the close races could come down to how successful Democrats are at getting young people to turn out. At the moment it looks like Democrats still have a lot of work to do on that front.