On Monday I came across a post at Techdirt about the reaction to Apple putting a U2 album in iCloud users’ storage space. The post described how after a backlash, Apple created a bit of code that would allow iPhone users to delete the unwanted freebie.
A bit of background: On September 9th, Apple CEO Tim Cook announced that the mega-band U2 decided to release its latest album free on iTunes.
U2 surprised the world today by releasing Songs of Innocence, their first album in five years, as a gift from Apple, available for free immediately to anyone with iTunes. The band made the announcement with Apple CEO Tim Cook at a Cupertino press conference for the new iPhone 6, capping the event with a performance of the album’s first single, “The Miracle (of Joey Ramone).”
A free gift might not be a “gift” at all for people who never asked for or wanted (or knew about) this promo but suddenly found the band’s album in their iTunes cloud account. After I read the Techdirt item, I promptly loaded the “music” app on my iPhone and scrolled through the albums, and voilá, Songs of Innocence appeared with the little iCloud icon beside it, indicating that it was available for me to download. As Techdirt put it: