Bob Dylan’s Chrysler Superbowl Commercial
Bob Dylan. Chrysler. Super Bowl. ‘Cause we believe in the zoom and the roar and the thrust…
Actually I believe in Detroit, a once shining city on the hill, where Netroots Nations 2014 will be held. Hope to see you there!
And don’t believe Oliver Stone, the Doors “Let My Fore” Buick commercial was never made, despite it being “shown” in a pivotal scene in The Doors. In reality, Jim Morrison threatened to sue General Motors and destroy a Buick Opel with a sledgehammer in public if the Doors went through with allowing the auto company to use “Light My Fire” in a television commercial. The band had been offered $75,000. The offer was withdrawn. In 2003, Cadillac offered the surviving Doors members and Morrison’s estate a record-breaking $15 million to use “Break on Through to the Other Side” in a commercial. Drummer John Densmore fought against the usage, and the deal was dropped.
Which is why being a solo act works out well.
According to Forbes, this year:
a 30-second Super Bowl spot cost $4 million
which means the two minute spot cost $16 million just to air. Chrysler had timed the airing for the end of the third quarter, assuming that would be the at the height of viewing. But Chrysler gambled poorly–by that point the game was a guaranteed Seahawks slaughter of the Broncos. In Los Angeles it had started to rain so people left parties early to avoid traffic. Because rain. And in LA 1/10 of an inch can wreck havoc on the roads. The roads made viable by Detroit automakers.