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Russell Brand at the Cambridge Union: “Make It Sexy”

You may have heard of Russell Brand, the comedian and ex-drug addict turned political – I would also say spiritual – activist. This is an interview hed did recently at the Cambridge Union in England. From the YouTube description:

Russell Brand at the Cambridge Union, in conversation with Leo Kirby, Lent 2014 Speakers’ Officer. Maverick actor, comedian, author and burgeoning political activist, Russell Brand is a cultural phenomenon with a phoenix-like ability to rise from the ashes of his own self-destruction.

A former heroin addict, Russell has given evidence to the Home Affairs Select Committee on drug addiction and is now fronting Comic Relief’s Give It Up Campaign. Russell encourages abstaining from voting and holds ‘not a flicker of doubt’ that a revolution is coming.

It’s little over an hour, about 35 min followed by a question and answer portion.

Now I need to say that I do agree with nearly all he says but the one thing that really caught my attention, about half way through, was the answer he gave to the question, “How do you think we can persuade most people to join” in change, his response is “make it sexy.” And I truly believe this is the one thing that the left and progressives have unfortunately ignored. The one thing that Madison Ave. has known from the get go. There is not one thing I have seen from cigarettes to manufacturing equipment that has not used sex — either explicitly or implicitly — to sell. Why? Because it works!

You want the system changed, Medicare for all, economic equality, green energy? Find a way to make it sexy. Make it sexy to everyone. Masculine and sexy. Feminine and sexy. Make it look like George Hamilton and Marilyn Monroe. Make it fun.

One of the biggest errors that has been made so far is the stern, serious, almost morose way these ideas have been presented. No wonder they are slow to catch on. Think about it, few people want to go to a funeral but most wakes are packed.

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