Destroying The Princess Machine: Toy Company Remixes Beastie Boys Song, Advocates Toy Choices for Young Girls

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The toy company GoldieBlox released the absolutely best thing on the Internet this week.

The spot consists of three girls assembling a Rube Goldberg machine while simultaneously reciting remixed lyrics to the Beastie Boys song Girls released just in time for the holidays.

The remix takes this Beastie Boys verse

I like the way that they walk

And it’s chill to hear them talk

And I can always make them smile

From White Castle to the Nile

And turns it into

You like to buy us pink toys

And everything else is for boys

And you can always get us dolls

And we’ll grow up like it false

It’s time for change

According to Brett Doar, the lead architect on the project also known for creating the Rube Goldberg machine used in OK Go’s video for This Too Shall Passthe build required a crew of 5 working for over two and a half weeks.

The sentiment expressed in the video is not just a company angling for page views– it’s at the heart of the GoldieBlox philosophy.

Founder and CEO Debbie Sterling is a stunning example of practicing what you preach. She holds a degree in mechanical engineering from Stanford University and sees the depressing statistic that only 11% of world’s engineers are women as an opportunity to, in her words, “disrupt the pink aisle”.

The GoldieBlox website is unapologetic about their mission and they have no interest in burying the lead:

At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

GoldieBlox is here, clear about what they want, and people are responding.

Last year the company launched a successful kickstarter that blew its $150,000 goal out of the water garnering $285,881 in pledges.  As of this writing the youtube video for this spot amassed over 7 million views and show no signs of stopping.

The company is currently competing for a coveted (free) ad spot during the 2014 Superbowl.

Help destroy the princess machine by showing them your support and check out the full lyrics for “Destroying the Princess Machine” (transcribed by yours truly give a shout if you spot any inconsistencies) below.


You think you know what we want girls

Pink and pretty it’s girls

Just like the 50s it’s Girls

You like to buy us pink toys

And everything else is for boys

And you can always get us dolls

And we’ll grow up like it’s false

It’s time to change

We deserve to see a range

Cause all our toys look just the same

And we would like to use our brains

We are more than princess maids

Girls who build the spaceship

Girls who code the new app

Girls who grow up knowing that they can engineer that

That’s all we really need is girls

To bring us up to speed is girls

Our opportunity is girls

Don’t underestimate girls

Girls, girls, girls, girls, girls, girls, girls….


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Sara Haile-Mariam

Sara Haile-Mariam