For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It – Book Salon Preview
For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Chat with Mark Pendergrast about his new book. Hosted by Kevin Grandia.
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product.
A history of the great American soft drink and the company that makes it. Pendergrast tells the full story of why Coke–more than 99% sweetened water–is the quintessential American product and how it changed the course of American capitalism. Also reveals high jinks, family dramas, and shady deals behind the scenes. Three 8-page photo inserts.
Mark Pendergrast is a freelance journalist and the author of six works of non-fiction, most recently Japan’s Tipping Point: Crucial Choices in the Post-Fukushima World. (Basic Books)