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“New Beer” – The Marijuana Policy Project’s NASCAR Race Ad (UPDATED)

UPDATE: The ad has been pulled.

The Marijuana Policy Project said in a news release that Grazie Media, the company that owns the huge billboard at the entrance to the raceway, had approved the content of the ad and accepted payment for it. The ad was supposed to air over the weekend.

“Grazie Media does not, in any way, shape or form, support the use of marijuana nor the promotion of illegal drugs at a family event,” Vanessa Wojtala, director of programming at Grazie Media, said Friday.

The Drug Free America Foundation, Inc. had complained that the ad promoted drug abuse. Though 19 states and the District of Columbia have legalized the medical use of marijuana, Indiana has not.

This weekend, the Marijuana Policy Project will run this ad at the Brickyard 400, the annual NASCAR race run at the Indianapolis Speedway.

It will run all weekend long on a jumbotron right outside the entrance to the track.

After that, who knows what’s next? Maybe we can expect a “LEGALIZE IT” car to run in the Sprint Cup fairly soon.

Here’s hoping!

h/t twolf

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