The marketing mavens at Coca-Cola must long for those halcyon days of yore when the simple act of drinking an ice-cold Coke occupied a spot in the Great American Pantheon—right next to mom, her apple pie and the Chevy in which you may have been conceived.

In 1980, the slogan was “Have a Coke and a Smile!”

The genial voice-over even claimed that “Coke adds life!”

Well, that was until sometime around 1984 when Coca-Cola finally dropped cane sugar in favor of the super-engineered super-sweetener—high fructose corn syrup.

Ever since, Coke has been subtracting life. People are sicker. Fast food is ubiquitous. Soft drinks are gigantic. And diabetes and obesity are now widely-considered to be epidemics.

But it is not just Coke. A tidal wave of processed foods and sugary drinks has flooded the American diet. This transition to a cheap, highly-processed “convenience-based” diet mirrored the rise of two-income families, a rise in “worker productivity” (meaning Americans work longer hours for less pay) and the industrialization of the food supply.

The American diet is now a mine-field of sickness, empty calories and chemical additives. And the number-crunching folks at Coca-Cola think this mine-field may blow-up in their faces.

How do we know that they know a backlash is brewing? [cont’d.]

Oxdown Diaries

Oxdown Diaries