All told, just over 20 million people were watching last night on the Nielsen-rated networks, compared to 37 million for night two of the RNC in 2008. Night one of the 2012 RNC was roughly on par with night one of the 2008 RNC ratings-wise, making the gap all the more dramatic.
It should be noted that the comparative day in 2008 was the night Sarah Palin spoke and the nation collectively said, “What the fuck?” well not everyone.
But the demographic Palin appeals to now didn’t have alternative programming available in 2008 — now that same demo can watch Hillbilly Handfishin’; Meet the Hutterites; or Honey Boo Boo. The market has spoken — because it cannot spell.
Of course, the Democrats ratings next week should be down too [I mean what have they got, Tom Hanks addressing a barcalounger?], sequels are never as good — especially following a four-year series.