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New web site, campaign harnesses NC’s post-Amendment One anger – it’s payback time for anti-gay pols

It’s painful to think about the May outcome of the Amendment One fight here in NC — discrimination passed because the Republicans in the legislature (the first time they were in power since Reconstruction), made it a priority to put it on the ballot. And there were Democrats who joined to put it there as well. It’s now time for payback in November.

The EqualityNC Action Fund is running a month-long campaign — Payback Challenge — to encourage “fair-minded North Carolinians and others frustrated by the Amendment One outcome to “payback” the opposition by contributing now until September 20, to support the organization’s efforts to elect pro-equality candidates, oppose anti-LGBT politicians, and sponsor grassroots activism leading up to the 2012 general election.” From its release:

Equality NC and Equality NC Foundation today launched two dynamic new websites to better serve the informational and interactive needs of North Carolina’s Lesbian, Gay, Bisexual and Transgender (LGBT) community and allies. The revamped online presences mark the first major website redesign for Equality NC, North Carolina’s leading LGBT advocacy organization, as well as the organization’s educational arm, Equality NC Foundation.

The new sites, and, both feature access to an array of fully-shareable LGBT news (“The Latest”), multimedia projects (“Know + Love”), easy access to a vibrant Twitter feed of the latest LGBT commentary, resources, and information, as well as a robust set of online tools to organize and mobilize grassroots education and activism (“Take Action.”)

“Over the past year, we’ve seen a surge in online activity surrounding the Amendment One campaign, and now Equality NC has a website that really allows us to amplify the voices of North Carolina’s newly-energized LGBT community and allies. This new website is not only an online companion to our education and advocacy work on the ground, it compliments the new and exciting work we’re doing in multimedia, interactive media and social media.”

— Jen Jones, Equality NC’s Communications Director

The new website launch corresponds with Equality NC’s ever-increasing online membership base, which has now grown to over 50,000 online supporters. In only one year, Equality NC has also become the second-most popular state equality site on Facebook, quadrupled its Twitter followers, amassed thousands of online video and image views and shares on YouTube and Flickr, and added new presences on popular social networking sites like Pinterest and Tumblr.


The PAYBACK CHALLENGE Facebook, Twitter and Pinterest-specific graphics located currently at:



The fundraising campaign is accompanied by a new video by Frank Eaton (the Steven Spielberg of NC Politics) highlighting North Carolina citizens impacted by Amendment One:


“The launch of these websites is an exciting development for North Carolina, as it will provide every fair-minded individual or group, working towards LGBT equality, to have the tools to strengthen our various networks and the ability to benefit from each other’s work,” said Stuart Campbell, Executive Director of Equality NC. “Our coalition partnerships are our most important asset moving forward after Amendment One, and these new online channels allows us to communicate, educate and mobilize those communities and allies—like never before.”

To rebrand the website, Equality NC worked with Plus Three—the online engagement team behind many of the nation’s most engaging web presences —to build an entirely new site, better serve the organization’s pre-existing online channels, and expand on current statewide LGBT fundraising, activism and educational efforts.

With the unveiling of the new Equality NC site, the organization also launches its latest political action committee fundraising campaign, the Equality NC Action Fund “PAYBACK CHALLENGE,” encouraging fair-minded North Carolinians angered by the Amendment One outcome to contribute from now until September 20, to support pro-equality candidates, oppose anti-LGBT politicians, and sponsor grassroots activism leading up to the 2012 general election. Learn more at


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Pam Spaulding

Pam Spaulding

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