CommunityElections

Where the Campaign Ad Money Is Going

Campaigns will often talk a good game about expanding the map and how they can win a state that doesn’t look like a good prospect, but if you really want to know what states each side thinks the election will hinge on check to see if they put their money where their mouth is. First Read has compiled a revealing list of the top ten places both sides are spending advertising money this week.

  1. Greensboro-High Point (Obama/1300, AFF/560, Romney/480, Crossroads/320, ROF/280)
  2. Roanoke-Lynchburg (Obama/1600, AFF/400, Romney/311, Crossroads/270, ROF/265)
  3. Norfolk-Portsmouth (Obama/1300, AFF/430, Romney/380, Crossroads/240, Priorities USA/200, ROF/165)
  4. Colorado Springs (Obama/1250, AFF/475, Priorities USA/350, Crossroads/245, ROF/225)
  5. Greenville-Spartanburg-Ashville (AFF/845, Obama/815, Crossroads/525, ROF/350)
  6. Raleigh-Durham (Obama/1,000, Romney/485, Crossroads/340, AFF/325, ROF/275)
  7. Des Moines (Obama/1,500, Romney/330, AFF/300, ROF/150)
  8. Richmond-Petersburg (Obama/1,000, Romney/370, Priorities USA/265, AFF/225, Crossroads/145, ROF/140)
  9. Cedar Rapids (Obama/1,200, Romney/350, AFF/250, , Crossroads/165, ROF/165)
  10. Toledo (Obama/1,400, AFF/350, Crossroads/185, ROF/170)

The big states are North Carolina, Virginia, Colorado, Iowa and Ohio in that order. At this point it seems both sides are banking on the fact demographic changes have created two new Southern swing states, Virginia and North Carolina. Together the two states hold about as many electoral votes as traditionally dominant swing state Florida. Virginia has 13, North Carolina has 15 and Florida has 29.

If Obama can win those two states and take a large share of the South’s electoral votes, it is very hard to picture a legitimate path for Romney to get to the necessary 270 electoral college votes.

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Where the Campaign Ad Money Is Going

Campaigns will often talk a good game about expanding the map and how they can win a state that doesn’t look like a good prospect, but if you really want to know what states each side thinks the election will hinge on check to see if they put their money where their mouth is. First Read has compiled a revealing list of the top ten places both sides are spending advertising money this week.

 

  1. Greensboro-High Point (Obama/1300, AFF/560, Romney/480, Crossroads/320, ROF/280)
  2. Roanoke-Lynchburg (Obama/1600, AFF/400, Romney/311, Crossroads/270, ROF/265)
  3. Norfolk-Portsmouth (Obama/1300, AFF/430, Romney/380, Crossroads/240, Priorities USA/200, ROF/165)
  4. Colorado Springs (Obama/1250, AFF/475, Priorities USA/350, Crossroads/245, ROF/225)
  5. Greenville-Spartanburg-Ashville (AFF/845, Obama/815, Crossroads/525, ROF/350)
  6. Raleigh-Durham (Obama/1,000, Romney/485, Crossroads/340, AFF/325, ROF/275)
  7. Des Moines (Obama/1,500, Romney/330, AFF/300, ROF/150)
  8. Richmond-Petersburg (Obama/1,000, Romney/370, Priorities USA/265, AFF/225, Crossroads/145, ROF/140)
  9. Cedar Rapids (Obama/1,200, Romney/350, AFF/250, , Crossroads/165, ROF/165)
  10. Toledo (Obama/1,400, AFF/350, Crossroads/185, ROF/170)

 
The big states are North Carolina, Virginia, Colorado, Iowa and Ohio in that order. At this point it seems both sides are banking on the fact demographic changes have created two new Southern swing states, Virginia and North Carolina. Together the two states hold about as many electoral votes as traditionally dominant swing state Florida. Virginia has 13, North Carolina has 15 and Florida has 29.

If Obama can win those two states and take a large share of the South’s electoral votes, it is very hard to picture a legitimate path for Romney to get to the necessary 270 electoral college votes.

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Jon Walker

Jon Walker

Jonathan Walker grew up in New Jersey. He graduated from Wesleyan University in 2006. He is an expert on politics, health care and drug policy. He is also the author of After Legalization and Cobalt Slave, and a Futurist writer at http://pendinghorizon.com

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