Macy’s Glamorama Raises Funds, Awarness While Celebrating Fashion
Founded by Elizabeth Taylor in response to the HIV/AIDS crisis, Macy’s Glamorama is now in its 29th year, and has raised over $29 million for charities. This year the event, Macy’s Passport Presents Glamorama 2011 – ARTrageous at the Orpheum Theatre, themed around great works of art–fitting for the impending Pacific Standard Time exhibits opening in October that celebrate California art–featured the designs of Tracy Reese, Armani Jeans, Calvin Klein, Kenneth Cole, Tommy Girl by Tommy Hilfiger, Papi, Rachel Rachel Roy and Macy’s own Impulse label, with guest performances by Far East Movement and Cee Lo Green (who sang the radio friendly version of “Forget You”–the original featured a different verb beginning with F!).
Thevening featured a moving tribute to the event’s founder, the (grande) Dame Elizabeth Taylor, whose grandsons were introduced by Sharon Stone. Elizabeth Taylor’s dedication to helping those with HIV/AIDS was the turning point in HIV/AIDS awareness, and her dedication to the cause lives on. Macy’s Glamorama raised $25,000 for AIDS Project Los Angeles and Project Angel Food.
In the lobby before the show, the most standout attendees were students who participated in Macy’s HIV awareness program. Many showed their budding style sense with ensembles that reflected the personal styles of Project Runway stars Mondo Guerra and Christian Siriano, while others opted for the a bohemian, 70s inspired glamor: One girl wora a long crocheted dress, while others opted for scarf hemmed skirts.
The afterparty was fittingly held at the California Market Center where sponsor Patron Tequila poured themed drinks and food stations dished out sliders, brisket and tamales. Yes, there were cupcakes, too, along with See’s Candy and the much appreciated Don Francisco’s coffee
It was a really glamorous night, tinged with the sadness of Taylor’s passing, and the awareness that the impact she made for those with HIV/AIDS continues, and so we must all continue the fight through education and research.