Box Office Shrugged, Sagged, Shived
Conservatives are going to have to just settle for Birth of a Nation and seeing Jesus get eviscerated for their box office glories. Apparently going Galt really means not buying a ticket for a lousy movie.
“Critics, you won,” said John Aglialoro, the businessman who spent 18 years and more than $20 million of his own money to make, distribute and market “Atlas Shrugged: Part 1,” which covers the first third of Rand’s dystopian novel. “I’m having deep second thoughts on why I should do Part 2.”
“Atlas Shrugged” was the top-grossing limited release in its opening weekend, generating $1.7 million on 299 screens and earning a respectable $5,640 per screen. But the box office dropped off 47% in the film’s second week in release even as “Atlas Shrugged” expanded to 425 screens
No, Mr. Aglialoro, we all just won.