“Change” is once again occurring at social media utility Facebook as they are set to release a cleaver and convenient method for users to convert non-personal profiles into business pages without losing the social presence they have previously established.

Over the last couple of years, numerous profile and privacy policy changes have occurred at the world’s largest social media network.  Most of these changes have been in relation to personal profiles and not those of businesses.

Facebook business accounts offer page administrators special features that allow them to better connect with fans and customers while allowing them to manage their social ads and presence on the Internet.  Facebook blocks business accounts from viewing fans’ personal profiles and content and restricts businesses from “friending” personal accounts.

A Facebook personal profile created for a business, band, brand, organization, cause or product is a direct violation of the social network’s Statement of Rights and Responsibilities, and could result in the removal of all content and the connections the user has built over time.

In an effort to “change” its position on such personal profiles while no longer simply removing those that violate its stated policy, Facebook has developed a new business type page. 

When a “personal” user converts an account, all friends will migrate with the profile and will become “fans” on the new business page. The profile picture will also migrate, but all other content (photo albums, wall posts, notes, links, etc.) will be lost. Inside Facebook recommends using the Download Your Information tool before converting an account to retain its contents for use elsewhere.

If the profile has more than 100 friends, a new page name will have to be chosen.  All login, email and password data will remain the same on the new business page.

Facebook has created a profile migration portal to help users make the change. A user can assign the new Page to a category (local or place; company, organization or institution; brand or product; artist, band or public figure; entertainment; cause or community) that will best define the page’s content and audience.

Facebook also has a Help Page to guide users through the process of converting personal accounts to business accounts. 

A word to the wise – review any and all changes prior to finalizing the switch from a personal to business account as once completed, you cannot convert back.

William E. Lewis Jr. & Associates is a solutions based professional consulting firm specializing in the discriminating individual, business or governmental entity.  To learn more, tune into The Credit Report with Bill Lewis, weekdays at 9 o’clock on AM 1470 WWNN.

William E. Lewis Jr.

William E. Lewis Jr.