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Univision Won’t Run Latinos for Reform “Don’t Vote” Ad

Earlier today I reported on the Latinos for Reform ad advising Hispanics not to vote (in federal elections only) because Democrats broke their promises over immigration reform. I noted that the 527 group was run by Bush pioneers and political appointees. A substantial part of their ad buy, about $80,000 went to Univision, the Spanish-language national network. Now, Think Progress reports that Univision won’t run the ad.

Univision will not be running any spots from Latinos for Reform related to voting. It is also important to clarify that while Mr. Robert de Posada has on occasion provided political commentary on Univision, representing one of various points of views, he is not in any way affiliated with Univision. Univision prides itself on promoting civic engagement and our extensive national campaigns encourage Hispanics to vote.

Mr. De Posada is the leading force behind Latinos for reform. He’s grumbling now that the network bowed to Democratic pressure.

The message of the ad, to suppress the national vote among Latinos, contrasts with the efforts of Univision to push non-partisan voter registration and participation.

The decision by Univision to cancel the ad comes as a new report shows that Latino voters could make a huge difference in the midterms.

About 6.5 million Hispanic voters will likely cast their ballots this year, according to the National Association of Latino Elected and Appointed Officials – nearly 1 million more than in the last midterm elections in 2006. The group derived its estimate by looking at the increase in Hispanic voter turnout in the past three congressional elections.

The voting bloc could have an impact in close races from Texas to Colorado, said Arturo Vargas, executive director of the group.

“Never before have we had so many tight contests at the state and federal levels in states where the Latino vote can make a difference,” he said. “I think it will make all the difference in 2010.”

Especially as nobody will be advising them not to vote.

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David Dayen

David Dayen