Today, as I finished watching this video and hearing Nobel Laureate Muhammad Yunus for the first time, I wanted to describe his message as "messianic," or even suggest that Yunus the man himself could be a modern day messiah – so profound was the impact of this talk on me personally. But, I decided that Professor Yunus would not appreciate such hyperbole because his approach to addressing problems is so down to earth and practical. So, I will simply describe this lecture as "wonderful news."

In times like these when good news and brilliant thought can rarely be connected with banking and economics, economics professor Muhammad Yunus offers a breath of fresh air so pristine and invigorating that it leaves your head spinning. His concept is "social business" the mechanics of which are profoundly simple. Yet, the potential of this concept is that it can literally change the world and eradicate the most complex issues of our day, like poverty, homelessness, polluted water to name a few. In fact, Yunus suggests that we may one day need a "Museum of Poverty" to explain to future generations what poverty was like because those future students will not be able to imagine how poverty could have ever existed in the world, it will be so foreign to their way of thinking.

This video definitely lands in my MUST SEE category. Although this may be old news for those of you familiar with Yunus’s work, for those like me who had not heard of Yunus, this is, without a doubt, the best economic news I have heard in years. And the best part of Yunus’s business ideas and economic theory are that they are working – today! You’ll have to see the lecture for yourself to believe it. I guarantee you’ll enjoy this one.

This lecture comes by way of YouTube and is posted by UChannel. The lecture is titled: Creating A World Without Poverty: Social Business and the Future of Capitalism. It was given by Nobel Laureate Muhammad Yunus whose home country is Bangladesh. The lecture was presented at Columbia University, School of International and Public Affairs (SIPA) on January 27, 2009. The entire video runs approximately 1 hour, 10 minutes, but the lecture itself (sans intros at the beginning and Q and A at the end) is about 50 minutes. If you wish to avoid the intros, Yunus’s lecture begins at about the seven minute mark on the video.

You can find a biography for Professor Muhammad Yunus at Nobelprize.org

Paynes Gray

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