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President names NC native as new social secretary

Just dropped into the mailbox…


Office of the Press Secretary



February 27, 2010


White House Announces Julianna Smoot as Social Secretary


The White House today announced Julianna Smoot has been named Deputy Assistant to the President and Social Secretary.  She joins the White House staff from the office of U.S. Trade Representative Ron Kirk, where she serves as Chief of Staff.  


“Julianna shares our commitment to creating an inclusive, dynamic and culturally vibrant White House, and Michelle and I are pleased to have her join our team,” the President said.


“I am humbled and excited to take on the role of White House Social Secretary and support the Obama administration in a different capacity,” said Julianna Smoot.  “Over the last year, I have had the honor of building relationships in the international community through my work at USTR, and I am looking forward to implementing this experience at the White House.”


“Julianna Smoot brings extraordinary organization and people skills to the role, and sharp attention to detail – all attributes critical to the highly complex responsibilities of the White House Social Secretary.  I know that she will continue on the path of creating beautiful events and opening up the White House in new and creative ways that have been established this past year.  I’m pleased to welcome her to the East Wing,” said Susan Sher, Chief of Staff to First Lady Michelle Obama.


A native of North Carolina, Smoot has worked in and out of Washington.  Prior to joining the Administration, Smoot served as finance director for the Obama Campaign.  She has also worked for Senators Schumer, Durbin, Reid and Rockefeller.





If you're curious, this was the release after the resignation of Desiree Rogers…


Office of the Press Secretary



February 26, 2010


Statement from the President and the First Lady on Desiree Rogers


“We are enormously grateful to Desiree Rogers for the terrific job she’s done as the White House Social Secretary.  When she took this position, we asked Desiree to help make sure that the White House truly is the People’s House, and she did that by welcoming scores of everyday Americans through its doors, from wounded warriors to local schoolchildren to NASCAR drivers.  She organized hundreds of fun and creative events during her time here, and we will miss her.  We thank her again for her service and wish her all the best in her future endeavors.”

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Pam Spaulding

Pam Spaulding