CWA takes its fight against the health care excise tax on benefit plans one step higher – launching online ads against the tax.
The Communications Workers of America (CWA) today unveiled new online ads opposing the Senate’s excise tax. CWA’s ads are in concert with television ads aired by the AFL-CIO over the weekend to oppose the tax on health plans that is part of the Senate health care reform bill.
The banner ads, which will run for two weeks, feature women, CWA members, with different health care-related stories. The ads will appear on sites including Roll Call, CQ, Washington Post, Huffington Post, and Facebook and will link to corresponding landing pages highlighting a video of each woman. The landing pages contain a petition for opponents of the tax to sign. In addition, CWA will launch video ads on Hulu.
The Hulu spot is a pretty innovative advancement for a union. The video, which will appear before or during shows on the popular TV clip website owned by NBC, features a CWA member speaking out the effects of the excise tax. Watch it: