The Federal Trade Commission on Monday took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results.

The FTC will require writers on the Web clearly disclose any freebies or payments they get from companies to review their products. It also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren't typical.

The agency said its commissioners voted 4-0 to approve the final guidelines, which had been expected. The guides are not binding law, but rather interpretations of law that hope to help advertisers comply with regulations.

Violating the rules, which take effect Dec. 1, could result in sanctions including a lawsuit.

The full article can be found at The Seattle Times.

Gregory Gadow

Gregory Gadow