I absolutely love this ad; it's very strong, uses REAL Mainers and their families (not actors from away), and has a simple clear message and appeal.  

7:25am on WCSH6, commercial break from “Today”– First Viewing On Air!

A preview of the ad here, exactly as it is running this morning on my television and thousands of others across the Pine Tree state. Take a look and see what you think:

From WCSH-6

PORTLAND, Maine (AP) — The first television advertisements in an anticipated referendum on Maine’s gay marriage law begin airing Thursday across the state.

Carisa Cunningham from Gay & Lesbian Advocates & Defenders said the advertisements are airing in multiple markets in Maine. Details will be announced Thursday afternoon by the EqualityMaine Foundation, Gay & Lesbian Advocates & Defenders and the Maine Civil Liberties Union Foundation.

Maine’s gay marriage law was scheduled to take effect next month, but it’s been sidetracked as state election officials verify petitions submitted to force a statewide referendum.

Charlie observed that the ad does not tell viewers to “Vote No On 1”. I would add that there is no logo from the campaign attached to the ad.

The reason for this is because EqualityMaine, MCLU, and GLAD produced the ad and it is in no way connected to the official campaign.  

A reminder: We have today and tomorrow ONLY to raise $10,000, that will then be matched by an anonymous donor– let’s do this, folks! 🙂

I will have much more information regarding other happenings as the day goes on… exciting times in Maine!

Please feel free to give feedback, comments, thoughts and observations…