Just a bunch of regular, concerned Americans.

SourceWatch and Public Citizen report that Grassfire is represented by the Washington public relations firm Shirley & Bannister, whose principal is Craig Shirley, the man who gave us the Willie Horton ad of the 1988 presidential election.

Shirley promoted the movie, Stolen Honor, a Swiftboat-style smear piece made about 2004 presidential candidate Sen. John Kerry, D-Mass. Today, Shirley’s clients, according to the Shirley & Bannister Web site, include the National Rifle Association, author Ann Coulter, religious right co-founder Richard Viguerie, and other religious right figures.

Totally non-partisan!