Insurance Industry Lobbying Group To Spend Seven Figures On First PR Campaign Salvo
AHIP, the insurance industry interest group that lobbies for insurance interests on the Hill and elsewhere, is launching its first PR salvo into the health care debate.
According to Politico, they are spending seven figures to do it.
And they’ve launched a super-swell website touting an "American Solution" to healthcare that, inadvertently I’m sure, fails to mention any public option or single payer perspective. I haven’t been able to find it mentioned, anyway.
But the images in the AHIP ad sure are feel-good America. So they can’t be all bad, right?
I mean, they are willing to throw every lobbyist they can hire — paid for with your premium dollars — to weasel around the Hill and make certain their insurance industry
profits interests are covered. (Imagine if they put that effort into encouraging preventative care, instead?)
So what’s the point of this ad campaign? Trying to reverse their image of greedy, grasping, concerned with profits and the bottom line at the expense of the people they insure.
Because that piss poor, greedy image is hurting their bottom line at the moment. And driving the 76% of Americans who support real health care reform to do the once-thought impossible thing: calling, faxing, and contacting their elected representatives and demanding something better.
In short, all of your calls are scaring the bejeebers out of the insurance industry. Because they are forcing the conversation to include the public’s interest.
Keep it up! Use our citizen whip tool. Because the insurance industry doesn’t want you to…