I was on the phone with Alan Grayson a few days ago and he told me that he feels the campaign he so painstakingly put together has degenerated into a quest for money to run ads on television, instead of an opportunity to talk with the people of Orlando about how government can help to improve their lives. There are many ways to approach running a campaign, but almost every candidate and staffer I talk to says, no matter how idealistic it starts, it always ends with TV ads. Alan’s ground game probably won him the primary– but his startling TV ads sure didn’t hurt.
Start by picking a media market:
Cincinnati- Vic Wulsin
Miami- Annette Taddeo
Washington, DC- Judy Feder
Detroit- Gary Peters
New York- Dennis Shulman
Seattle- Darcy Burner
Philadelphia- Sam Bennett
Charlotte- Larry Kissell (should be up Monday)
Los Angeles- Debbie Cook or Russ Warner (should be up Tuesday)
Then pick which ad you want to run. Right now we have one ad available per candidate but we’re hoping to add some more in the next week.
Type your name in at the top, because at the end of the ad it will credit you with paying for it.
Then pick the network and the daypart (time).
An individual ad can cost as little as $10, but the minimum purchase per candidate is $100.
Review the ad purchase, then check off all the boxes that attest that you’re a U.S. citizen and that you’re not a member of the Bush cabinet, etc.
And then pay for it with your credit card. SaysMe.TV will notify you before your ads run. This is the beginning of a new world in media buying. I have a feeling it’s going to get better and better over the next year or so. Meanwhile, as usual, we’re the pioneers. Play around with it.