Andrew Golis of TPM writes:
On the aggregator side, Karp couldn’t be more wrong that “Drudge has NO COMPETITION!” Huffington Post is first a foremost an aggregator and is investing huge amounts of money in hiring up a reporting staff to reach the hybrid model he’s describing. At TPM, we launched an aggregating front page over a year ago that sends hundreds of thousands of pageviews a day to sites other than TPM. And we had a reporting staff before we launched the aggregator that’s only grown since.
The story to watch is not if, but how these hybrid models develop.
People want more information on a landing page than one site can generate — even the New York Times is coming to terms with that, and as Golis says, will launch "Times Extra," which has links to its competitors’ pages.
The question is how you balance original content generation with links to other sites. I frequently find myself in battles with our contributors because people want to be able to quickly digest what’s going on without having to drill down into a long piece to figure that out. It becomes more important as we try to balance on the FDL front page all the great content we get from our affiliate sites.
So what is it you think people want in a news site?