The San Francisco Chronicle is reporting that ever since California Attorney General Jerry Brown changed the language that will appear on the November ballot for Prop 8, the number of likely voters who now support the measure has shrank while the those who oppose the measure has grown — and that changed language is having some impact on why that’s happening (emphasis added):

The poll found that just 38 percent of likely voters support the measure, while 55 percent intend to vote no. That compares with 42 percent in support and 51 percent opposed in July.

Brown amended the Proposition 8 summary language after the state Supreme Court’s decision on May 15 to overturn California’s previous ban on same-sex marriage.

The pollsters found the amended language played a role in that growing opposition, especially among the 30 percent of likely voters interviewed who had never heard of Prop. 8.

Here’s how the language changed:

The original title, written before the initiative could be circulated for signatures last year, was “Limit on marriage.” The revised title, written after the Supreme Court decision in May invalidating gender-based discrimination in marriage, says, “Eliminates the right of same-sex couples to marry.”

As quoted in the Bay Area Reporter, Vote No On Proposition 8‘s Dale Kelly Bankhead noted the fundraising disparities:

“The Yes on 8 campaign is out-fundraising our side at a pace of 3 to 2. We must match what is raised dollar for dollar with the right wing; if we do not, we are at serious risk of losing [the vote on Proposition 8] this November.”

One can only hope that the funds being raised by the Yes On Proposition – Defend Marriage don’t turn the tide in this race.



* PROP 8 ballot wording rewritten: to ELIMINATE RIGHT of Same-Sex Couples to Marry

* The Fundamental Freedom To Marry

* Pam’s House Blend tags: Proposition 8; Prop 8; Marriage Equality

Autumn Sandeen

Autumn Sandeen