Closing Arguments In New Hampshire
Just as I did for Iowa, I have tried to gather all of the closing argument ads for the Presidential candidates in New Hampshire today. The number of folks in the race has been winnowed down a bit — but there are some candidates who haven’t added any new ads to their repertoire — or at least haven’t added them to their YouTube page — and I’ve tried to note that where I saw that.
First, for comparison’s sake, here is the post on the ads from Iowa. For our NH readers, please feel free to chime in with your thoughts on what you liked most in terms of ads and campaigning as well as speeches and issue discussions and such. And what you thought was poorly done as well. Anything in particular you would have liked to see more from the candidates — or less? Do tell. Now, on to the New Hampshire offerings…and some first impressions as I view them.
— Clinton campaign: This has a much more "up energy" feel to it than the one from Iowa. The tone of the voiceover is light, energetic and positive. It emphasizes experience, but also that she will do the work to make change happen. Definitely trying to downplay the Iowa results, while hitting notes that may play better to a NH audience who might be comparison shopping the candidates — the up-energy feel of this is designed, in part, to appeal to the leaning Obama on buzz but not sold on ability to follow through crowd, I’d bet.
— Edwards campaign: On a surface look, he looks great in this ad — passionate, upbeat, and self-confident. The background music is cheery, and the blue background is a good choice. He hits the fight for the middle class, fight against corporate greed message…but I’m left wanting more. I know it’s a quick ad, and there isn’t room for a laundry list of things he wants to do, but I would have liked something other than just fight — fight for what, exactly? I know what he’s trying to get at, because I’ve reviewed so much policy information from these candidates, but I’d like to hear him allude to it a bit more in the ad. And to talk about us all working on this together.
— Obama campaign: This says several things at once to me. First, that he’s going after all those former McCain independents that look like they are ripe for the picking. Second, that he’s moving into Edwards’ territory with regard to lobbyist messaging. Third, that he’s confident and now running a front-runner, patriotic background music, "I’m a winner" type ad — and that he was feeling that way before Iowa results even got cold. It’s a good ad, full of energy. Be interested to see what you all think.
— Did not find anything new for Richardson, Gravel or Kucinich. If anyone knows of new ads from any of them, please let me know. Here were my finds from Iowa, just as a reminder.
— McCain campaign: It’s a softer, better lighted McCain than the smartass you saw in the last debate. And he wants you to yearn for the days of "Morning in America." Except it seems a bit too rehearsed, and a soft McCain isn’t really what I’m shopping for this year.
— Romney campaign: Washington sucks. And Mitt Romney is just the guy to make them square away, tow the line, and put on a sweater vest.
— The Guiliani, Huckabee, Hunter, Paul and Thompson campaigns appear to be the same as Iowa. If anyone sees something fresh from them, please let me know.
What do you all think? Do tell…
(NOTE: This doesn’t mean there may not be new ads for some of the candidates. It may simply mean that their internet teams haven’t yet uploaded the new ad content to YouTube. It’s been a quick sprint for a lot of these campaigns from Iowa to New Hampshire, and some of the candidates are running fairly bare bones operations at this stage. That’s one factor to keep in mind among many as you are looking at this.)