For HarperSanFrancisco, a publisher of religious and spiritual books, the time has come to capitalize on the market for Christian fiction revealed by the success of the “Left Behind” series of evangelical novels.
Since 1995, those apocalyptic thrillers, based on the Book of Revelation and written by Jerry B. Jenkins and influential Christian-right leader Tim LaHaye, have sold more than 50 million copies. When sales figures come in for the just-published last book in the 16-part series, “Kingdom Come” — in which satanic forces are vanquished and heaven is established on Earth — that number is only due to grow.
“It has been a wake-up call for a lot of retail channels. They realized that money could be made,” said Mickey Maudlin, HarperSanFrancisco’s editorial director. “Some of the major chains said, ‘Hey, these sell really well for us, and the only people doing them are the smaller Christian publishers.'”
A lot of money to be made off of Jesus’s second coming! — A lot of opportunity for moneychangers. . .