TBogg

The New Newt

Gingrich now:

Political parties in Presidential primary states should host events that invite candidates from both parties to discuss issues, said Gingrich, who criticized the sharpness of today’s politics.

Gingrich then:

But the clearest expression of Gingrich’s philosophy of media came in a GOPAC memo entitled “Language: A Key Mechanism of Control.” Distributed to GOP candidates across the country, the memo’s list of words for Democrats and words for Republicans was endorsed by Gingrich in a cover letter: “The words in that paper are tested language from a recent series of focus groups where we actually tested ideas and language.” Next time you hear Gingrich complain about media focusing on the negative, refer back to these lists.

As you know, one of the key points in the GOPAC tapes is that “languagematters.” In the video “We Are a Majority,” Langauage is listed as a key mechanism of control used by a majority party, along with Agenda, Rules,Attitude and Learning. As the tapes have been used in training sessions across the country and mailed to candidates, we have heard a plaintive plea: “I wish I could speak like Newt.”

That takes years of practice. But we believe that you could have asignificant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases.

This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media. The words and phrases are powerful. Read them. Memorizeas many as possible. And remember that, like any tool, these words will nothelp if they are not used….

Contrasting Words

Often we search hard for words to help us define our opponents. Sometimeswe are hesitant to use contrast. Remember that creating a difference helps you. These are powerful words that can create a clear and easily understood contrast. Apply these to the opponent, their record, proposals and theirparty.

decay… failure (fail)… collapse(ing)… deeper… crisis…urgent(cy)… destructive… destroy… sick… pathetic… lie…liberal… they/them… unionized bureaucracy… “compassion” is not enough… betray… consequences… limit(s)… shallow…traitors… sensationalists…

endanger… coercion… hypocrisy… radical… threaten…devour… waste… corruption… incompetent… permissive attitudes… destructive… impose… self-serving… greed…ideological… insecure… anti-(issue): flag, family, child, jobs… pessimistic… excuses… intolerant…

stagnation… welfare… corrupt… selfish… insensitive… status quo… mandate(s)… taxes… spend(ing)… shame… disgrace… punish(poor…)… bizarre… cynicism… cheat… steal… abuse of power… machine… bosses… obsolete… criminal rights… red tape… patronage

Glad to see ‘hypocrisy’ was in there.

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TBogg

TBogg

Yeah. Like I would tell you....