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Abercrombie & Fitch displays give fundies the vapors

Some laughable outfit called the American Decency Association is bleating away, telling good “Christians” to pull money out of mutual funds that invest in Abercrombie & Fitch to punish it for risqu?Š ads.

A pro-family organization that once led a campaign against suggestive images used in advertising by specialty retailer Abercrombie & Fitch (A&F;) says the company is once again crossing the line. This time the American Decency Association (ADA) is recommending to its supporters that they send a message that will hit Abercrombie & Fitch where it hurts.

ADA President Bill Johnson says while A&F;’s catalogue images and in-store advertising are not as sexually provocative and erotic as several years ago, “some of the displays that they now have in their stores are concerning.” This includes in-store wall displays depicting male and female models that are either partially or completely nude.

One is a bare-chested male with no underwear, with pants unzipped,” Johnson recalls. “That is certainly one of the great concerns. And another is that there’s a life-sized poster of a young female with hands over her bare breasts,” he says.

..”On our web page at, we do actually have a list of the large ten mutual funds of Abercrombie & Fitch,” the pro-family group’s leader notes. “So that, of course, is our hope here, that people will pull their moneys away from the mutual funds that are attached to Abercrombie & Fitch and place them with clean investing.”

That’s fine. They are entitled to do that. I just think they are getting way overheated about nothing. But that’s what these folks do best, huh?

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Pam Spaulding

Pam Spaulding