Drink as I say, not as I do
Ooops. What a PR nightmare for a brewing company: Pete Coors Faces DUI Charge.
Pete Coors, chairman one of the world’s largest beer brewing companies and a former candidate for U.S. senate, was arrested in May on a drunken driving charge, 7NEWS learned Thursday.
Coors, 59, was driving a 2004 Jaguar when he was pulled over in Golden by a Colorado State Patrol trooper just before midnight on May 29, according to officials in the Jefferson County District Court clerk’s office.
He faces charges of driving under influence after registering a blood-alcohol level above the legal limit of .08 percent. He also was cited with failure to obey a traffic control device.
…In a statement Coors said, “I made a mistake by driving myself home after a friendâ€™s wedding celebration. I should have planned ahead for a ride. For years I’ve advocated the responsible use of our Company’s products. That’s still my message, and our company’s message, and it’s the right message. I am sorry that I didn’t follow it myself.”
“Coors Brewing Company is committed, more than ever, to the responsible use of our products, and so am I,” he said.