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This makes no sense

Gay cable channel LOGO rejects the pro-gay United Church of Christ “Ejector” ad. How moronic is this, when the commercial is running without a problem on A&E;, AMC, BET, CNN, CNN, TBS, TNT, E!, Lifetime and other channels. These folks end up looking like numnuts. (US Newswire):

A Viacom-owned network, LOGO is operated by MTV, which states that its standards and practices could not accept the UCC’s 30- second commercial “because of the political nature of its content,” according to a sales associate’s e-mail response on March 30.

When asked for an official reason, MTV Networks responded, “Our guidelines state we will not accept religious advertisements that may be deemed as disparaging to another religion.”

Ron Buford, director of the UCC’s Stillspeaking Initiative, says the 1.3-million-member denomination’s four-year identity campaign was created after focus group testing revealed the depth to which people felt alienated or rejected by organized religion. The church’s new “ejector” ad uses humor to convey the message, “God doesn’t reject people. Neither do we.”

Buford insists that lesbian, gay, bisexual and transgender persons are among those most in need of a welcoming, affirming Christian message, one that the UCC is wanting to share. “I guess the idea of gay TV doesn’t really mean it’s your community’s network,” Buford told United Church News. “It’s just something that’s targeted at you to sell product.” On April 6, the UCC’s media action website — — launched a letter-writing campaign to LOGO executives, urging them to rethink their decision.

“Viacom’s refusal to air this new commercial is an example of an apparent policy that fails to allow for a full range of religious expression in the United States,” the action alert reads.

View the ad here. The UCC has started a letter writing campaign to encourage Viacom to reverse its stance.

* United Church of Christ’s newest TV commercial rocks

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Pam Spaulding

Pam Spaulding