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He's tanned, rested and ready for Malibu

Mattel thinks the new revamped Ken doll is ready to win back Barbie, but I don’t know, he still looks like he bats (or perhaps, surfs) for the home team.

Actual caption: He’s been to the gym, looks buff and stylish, and now Barbie’s boy toy Ken wants to win back the doll he split from two years ago, Mattel said on Thursday. The new ‘Beach Fun Ken‘ reflects his Malibu beach roots with board shorts, white t-shirt, and sun-kissed hair. (Mattel/Handout/Reuters).

The dollmaker’s PR department is clearly working on the spin to boost sales of the sagging line, but honey, it’s not working — the gaydar is still going off. Maybe this is just the “new metrosexual” look. (Reuters):

Ken has revamped his life — mind, body and soul,” Hollywood stylist and Mattel consultant Phillip Bloch said in a statement. “Everyone knows how difficult it is to change, especially when you’ve lived your life a certain way for more than four decades.”

Mattel said in February 2004 that Barbie and Ken had split after 43 years because they wanted to spend some time apart.

Ken, who appears to have spent time in the gym and at the stylist, returns wearing a beach-wear ensemble complete with board shorts and white T-shirt. For her part, Barbie publicist Lauren Dougherty said Barbie “appreciates the new look Ken is sporting. He really looks great. But we’ll have to stay tuned to see whether these two will get back together.”

At a press conference unveiling Ken, Bloch said the company was going for a “worldly, European thing,” and “definitely wanted to be looking hot.”

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Pam Spaulding

Pam Spaulding