CommunityPam's House Blend

Jolly Green Giant's voice falls silent

Another voice behind an icon of advertising passes away.

In 1959, Chicago singer Len Dresslar stepped into a Windy City recording studio and, in his deep baritone, sang three words for a commercial jingle that have echoed through the decades: “Ho, ho, ho.”

Dresslar, who died of cancer Oct. 16 in the hospice of a Palm Springs hospital at 80, was the familiar, booming voice of the Jolly Green Giant.

The leaf-clad Jolly Green Giant has been acknowledged by Advertising Age magazine as one of the three most recognizable American advertising icons of the 20th century — after Tony the Tiger and the Marlboro Man.

Dresslar’s melodic rendition of his famous line comes in the middle of the jingle “From the valley of the Jolly — ho, ho, ho — Green Giant.”

“I’m the king of the minimalists,” Dresslar told the Detroit Free Press in 1999. “I do ‘Ho, ho, ho’ — that’s it.”

He periodically re-recorded the “ho, ho, ho” for Green Giant commercials, most recently in 1999 when, after an eight-year hiatus, the Jolly Green Giant was reintroduced in regional TV test spots.

In May, the voice of Tony the Tiger, Thurl Ravenscroft, left us.

Previous post

Libby Indicted on Perjury, Obstruction of Justice and False Statements

Next post

Fitzmas news conference at 2PM

Pam Spaulding

Pam Spaulding