Jolly Green Giant's voice falls silent
Another voice behind an icon of advertising passes away.
In 1959, Chicago singer Len Dresslar stepped into a Windy City recording studio and, in his deep baritone, sang three words for a commercial jingle that have echoed through the decades: “Ho, ho, ho.”
Dresslar, who died of cancer Oct. 16 in the hospice of a Palm Springs hospital at 80, was the familiar, booming voice of the Jolly Green Giant.
The leaf-clad Jolly Green Giant has been acknowledged by Advertising Age magazine as one of the three most recognizable American advertising icons of the 20th century — after Tony the Tiger and the Marlboro Man.
Dresslar’s melodic rendition of his famous line comes in the middle of the jingle “From the valley of the Jolly — ho, ho, ho — Green Giant.”
“I’m the king of the minimalists,” Dresslar told the Detroit Free Press in 1999. “I do ‘Ho, ho, ho’ — that’s it.”
He periodically re-recorded the “ho, ho, ho” for Green Giant commercials, most recently in 1999 when, after an eight-year hiatus, the Jolly Green Giant was reintroduced in regional TV test spots.
In May, the voice of Tony the Tiger, Thurl Ravenscroft, left us.