New packaging. Same boring crap inside.
Jeff Jarvis, who is dull enough to make cream of wheat contemplate an appointment with Mr. Noose and Mr. Stout Overhead Beam, writes:
We need to stop thinking in the old terms of mass market, big circulation, big ratings, blockbusters. That world is dying. We need to stop thinking that when we are in a niche, weâ€™re in something lesser. No, it means weâ€™re in a community. Weâ€™re in a good conversation, not a loud crowd.
I used to write for an alleged audience of 25 million at TV Guide and People. Now I write for an audience of a few thousand. Call that whatever damned list you like. I like it much better.
We’re not one to burst anyone’s bubble, but…well, most people who get TV Guide aren’t exactly what you might call ‘readers‘. Unless, of course, this:
Gilligan’s Island (CBS) 8:30 -The castaways hopes of being rescued from the island are thwarted when Gilligan fucks it up again.
Sadly, People magazine is a step down from that.
On a brighter note, Jeff’s blog has a bright shiny new look.