Don't change the clothes, fix the freaking food
McDonald’s courts designers for hipper uniforms. This story goes in the same category as my earlier Blend post, “McD’s desperation: f*cking around with Ronald McDonald.” When will the company figure out that they need to focus on making food that doesn’t suck. OK, I’ll admit, the fries are good, but aside from that one menu item…it’s all crap. Putting Sean John or Armani togs on their uniformly surly customer service people isn’t going to do a damn thing for the image of the Golden Arches.