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(Former) SF 49er PR guy Kirk Reynolds is a d*mbass

Get out the tiny violin…

I saw part of this on CNN this AM. It doesn’t take a rocket scientist to know that if you make a video this offensive, SOMEONE is going to leak it out. The usual mea culpas ring hollow. All involved are only sorry because it became public.

An in-house video meant to prepare San Francisco 49ers players for dealing with the media backfired on the NFL team Wednesday after it was leaked to the San Francisco Chronicle.

The 15-minute film, featuring racist jokes, lesbian soft-porn and topless blondes, features the team’s public relations director, Kirk Reynolds, impersonating San Francisco Mayor Gavin Newsom in the mayor’s office and other city scenes.

Now the mayor and the city’s gay leaders are outraged, the team’s owners are embarrassed and Reynolds is leaving the organization. The Chronicle described the film and published an image showing Reynolds with the half-naked women under a screaming headline on Wednesday. Reynolds called it a “terrible mistake.” No sh*t.

“I’m more sorry than anybody,” he said in a phone interview with The Associated Press on Wednesday night. “My intention was to deliver a message important to our team. Certainly the execution and my decision making were way out of line. I deeply regret it.” Reynolds said he made the video to coach players on handling media questions in diverse San Francisco – and never meant it for public consumption.

The video was shown to players last August during training camp in Santa Clara where it was part of a diversity workshop. “I certainly offended people and I never intended to offend anybody,” Reynolds said. “Anybody who knows me, that’s not a reflection of who I am. I did something for a certain audience that got out of hand. … It was contradictory to my values and beliefs and contradictory to the team’s values. I completely apologize to anybody who was offended.”

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Pam Spaulding

Pam Spaulding