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Did the BK folks see "Super Size Me"?

First came the Hardee’s Monster Thickburger (1,420 calories), now you can start loading the arteries in the AM, thanks to BK’s Enormous Omelet Sandwich.

Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich. Two slices of melted, American cheese, two fluffy eggs stuffed with three crispy strips of bacon, and a sizzling sausage patty, piled high on a toasted bun. The Enormous Omelet Sandwich from BURGER KING?. So big, breakfast will never be the same.
from the Burger King web site

I caught Super Size Me on cable and it was enough to give me agita. I do not know how the filmmaker could stomach McDs for that many days in a row. Apparently the good folks at Burger King don’t think you have have too many heart attacks on a bun if they are unleashing this beast. Whatever happened to a good bowl of Kashi in the morning? (AP):

Burger King began offering two new breakfast sandwiches Monday, including one that packs more calories and fat than a Whopper.

The Enormous Omelet Sandwich carries 730 calories and 47 grams of fat and comes with two eggs, sausage, three strips of bacon and two slices of melted American cheese on a bun. It’s heftier than a Whopper hamburger, which weighs in at 700 calories and 42 grams of fat.

Officials at Miami-based Burger King Corp. said that healthier choices are also available, but surveys showed customers wanted bigger sandwiches.

By expanding our indulgent breakfast sandwich menu, Burger King restaurants now offer even more alternatives for our guests who want a convenient and filling breakfast,” said Russ Klein, Burger King’s chief global marketing officer.

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Pam Spaulding

Pam Spaulding