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Interesting results from BlogAds reader survey are up

Want to know something about yourselves (yes, you out there blogging or reading blogs)? Henry Copeland of BlogAds has been collecting data on folks, and here are some of the findings…

Last year, we got 17,159 responses. This year, 30,079 blog readers responded.

Last year, 61% of responding blog readers were over 30 years old. This year, 75% are over 30 years old.

Last year, 40% had family incomes greater than $90,000. This year, 43% exceed that figure.

Year over year, some figures are remarkably stable. One reader in five is a blogger. As was the case last year, exactly 1.7% are CEOs. Almost the same number (44%) spend more than $500 for air tickets. 86% purchased music online, last year and this. Last year, 79% were men. This year, 75% are men. [That’s no surprise, still a guy’s domain, but bloggrrls are making noise. 🙂]

The most interesting news comes in section 8. Aficionados of PR-speak will recognize these questions as benchmark tests to identify who is an opinion maker, a member of the ten percent of Americans who are believed to set the agenda and steer the opinions of the other 90%. To qualify as an official “influential,” RoperASW, the leading firm consulting in the field, you have to answer 3 of those questions (excluding a petition) in the affirmative. Clearly the blogosphere is crawling with certified grade A opinion makers.

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Pam Spaulding

Pam Spaulding