Interesting results from BlogAds reader survey are up
Last year, we got 17,159 responses. This year, 30,079 blog readers responded.
Last year, 61% of responding blog readers were over 30 years old. This year, 75% are over 30 years old.
Last year, 40% had family incomes greater than $90,000. This year, 43% exceed that figure.
Year over year, some figures are remarkably stable. One reader in five is a blogger. As was the case last year, exactly 1.7% are CEOs. Almost the same number (44%) spend more than $500 for air tickets. 86% purchased music online, last year and this. Last year, 79% were men. This year, 75% are men. [That’s no surprise, still a guy’s domain, but bloggrrls are making noise. 🙂]
The most interesting news comes in section 8. Aficionados of PR-speak will recognize these questions as benchmark tests to identify who is an opinion maker, a member of the ten percent of Americans who are believed to set the agenda and steer the opinions of the other 90%. To qualify as an official “influential,” RoperASW, the leading firm consulting in the field, you have to answer 3 of those questions (excluding a petition) in the affirmative. Clearly the blogosphere is crawling with certified grade A opinion makers.