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Blog Creation, Readership Rise in 2004

Interesting AP piece on the rise of blog readership and influence.

Readership of online journals known as blogs grew significantly in 2004, driven by increased awareness of them during the presidential campaign and other major news events, according to a study released Sunday.

Twenty-seven percent of online adults in the United States said in November they read blogs, compared with 17 percent in a February survey by the Pew Internet and American Life Project.

…Democrat Howard Dean embraced blogs early, allowing supporters from around the country to organize and talk about the campaign informally, without needing to clear remarks with campaign headquarters. Many bloggers who supported his campaign provided links for readers to easily make campaign contributions over the Internet.

Even after Dean’s campaign fizzled, bloggers continued to pundit, and a handful were invited to cover the Democratic and Republican national conventions for the first time.

Time magazine even named its first Blog of the Year, crediting the Power Line blog created by three lawyers for challenging mainstream media and questioning the validity of documents behind a “60 Minutes” report on President Bush’s National Guard service. CBS News anchor Dan Rather later apologized for airing the report.

Blah on Powerline.

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Pam Spaulding

Pam Spaulding