House Blend meets Big Pharma — contribute your questions
In related Big Pharma news, I’ve been asked to give a talk to pharmaceutical sales reps tomorrow AM. I’ve done this several times before; my endocrinologist asks me to participate in a training workshop that helps reps understand what it’s like to be a patient that uses their products. I make sure it is a humbling experience as I am a big critic of these companies, especially in how they pimp to doctors, spending incredible marketing budgets that ultimately are passed on to American consumers in what your prescriptions cost to fill. I am not sure which company I’ll be in front of, but it’s likely Novartis. Interestingly, the company is developing another arthritis drug in the same class as Vioxx, but apparently they are “withdrawing the application for the EU Mutual Recognition Procedure for ‘Prexige’ (lumiracoxib) to await the outcome of the European Medicines Agency (EMEA) review of all selective COX-2 inhibitors.”
A call to action — what questions should I ask these reps?
I’ll mostly be asked questions about my perspective as a patient, but I’ll be able to get in a couple of questions that will make them squirm. Post your suggestions. I’ll report back how it goes…