Eau de hasbeen…
It has the smell of faded hype.
Pop star Britney Spears has signed a deal with Elizabeth Arden Inc. to develop and market her own line of perfumes and cosmetics, the company said Friday.
Spears’ first product will be a fragrance, which will be launched in the fall at department stores, the New York-based company said, adding that Spears is “personally involved” with all aspects of developing the product.
Great timing, Arden. You got her at minute number sixteen….