Eau de hasbeen…

It has the smell of faded hype.

Pop star Britney Spears has signed a deal with Elizabeth Arden Inc. to develop and market her own line of perfumes and cosmetics, the company said Friday.

Spears’ first product will be a fragrance, which will be launched in the fall at department stores, the New York-based company said, adding that Spears is “personally involved” with all aspects of developing the product.

Great timing, Arden. You got her at minute number sixteen….

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Yeah. Like I would tell you....