I got nailed by Jesus…
Since McDonalds passed on the Happy Meal action figures from Mel Gibsons The Passion: Ow…! Jesus Christ! That Hurts! Gibson had to find another merchandising angle to pick up a little extra mammon.
A particularly popular item is a pendant fashioned from a single nail made of pewter and attached to a leather strap, say officials of Bob Siemon Designs, which is licensed by Gibsonâ€™s Icon Productions to produce jewelry tied to the film. The pendants represent the nails used in the film to fasten Christ to the cross.
â€œThis thing has turned into this kind of overnight phenomenon that we canâ€™t believe,â€ Siemon said. He said his staff is working 10- to 14-hour shifts six days a week to keep Christian bookstores supplied with the pendants, crucifixes and other items.
For those keeping score at home, add the above movie name to the following:
Lethal Jesus: The Double Cross.
Lethal Jesus: That’s Funny, You Don’t Look Savior-ish
Lethal Jesus: 2 Fast 2 Jewish
Jesus Christ, Superhype
Pop ‘n’ Lock Jesus: Electric Messiah
Passion: A Date with Lethal Jesus
Jesus Christ: Jerusalem Nights
The Passion: God Money I’ll Do Anything For You
Crouching Jesus, Hidden Agenda
Jesus Christ–Beat Me, Hurt Me, Make Me Recite the Psalms
Jesus Christ: Aramaic Graffiti
Jesus Christ: We Were Saviors Once…And Hung
Jesus Christ: 8 Simple Rules About Crucifying My Savior