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Coca-Cola Soda Sales, Profits Down, Boycott On

Despite their patronage by Human Rights Campaign, Coca-Cola reports their fourth-quarter profits have slipped, and sales of soda are down 3%.

HRC, which says they are

America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality

served Coca-Cola at a Sochi Olympic opening ceremony party at their headquarters. LGBTQ activists around the world are boycotting Coca-Cola for its sponsorship of the Winter Olympics and thus a tacit endorsement of Russian President’s Vladimir Putin’s anti-gay stance. In the UK,

the soda was dropped from the Brand of the Year at the Out in the City and G3 awards, which promotes diversity and equality.

The Associated Press reported that concerns about sugary drinks and artificial sweeteners may be the cause of Coca-Cola’s sales decline in the last quarter (and the economy may also be playing a part), but activists have been promoting the boycott of Coke since OctoberSeveral colleges have banned Coke products from their campuses in protest.

And with smart, stealth social media campaigns–like the hijacking of Coke’s interactive campaign feature that allowed people to put messages on Coke cans to highlight messages about Russian anti-gay brutality –Coke make see their 2014 profits go very sour. Keep up the good work #cheerstosochi.org!

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Coca-Cola Soda Sales, Profits Down, Boycott On

Despite their patronage by Human Rights Campaign, Coca-Cola reports their fourth-quarter profits have slipped, and sales of soda are down 3%.

HRC, which says they are

America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality

served Coca-Cola at a Sochi Olympic opening ceremony party at their headquarters. LGBTQ activists around the world are boycotting Coca-Cola for its sponsorship of the Winter Olympics and thus a tacit endorsement of Russian President’s Vladimir Putin’s anti-gay stance. In the UK,

the soda was dropped from the Brand of the Year at the Out in the City and G3 awards, which promotes diversity and equality.

The Associated Press reported that concerns about sugary drinks and artificial sweeteners may be the cause of Coca-Cola’s sales decline in the last quarter (and the economy may also be playing a part), but activists have been promoting the boycott of Coke since OctoberSeveral colleges have banned Coke products from their campuses in protest.

And with smart, stealth social media campaigns–like the hijacking of Coke’s interactive campaign feature that allowed people to put messages on Coke cans to highlight messages about Russian anti-gay brutality –Coke make see their 2014 profits go very sour. Keep up the good work #cheerstosochi.org!

HT Back2Stonewall

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Lisa Derrick

Lisa Derrick

Los Angeles native, attended UC Berkeley and Loyola Marymount University before punk rock and logophilia overtook her life. Worked as nightclub columnist, pop culture journalist and was a Hollywood housewife before writing for and editing Sacred History Magazine. Then she discovered the thrill of politics. She also appears frequently on the Dave Fanning Show, one of Ireland's most popular radio broadcasts.