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McCain’s Online Ads Say He Won Debate. . . Before Debate Occurs

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Nice catch by Chris Cillizza over at the WaPo campaign blog. He has a screenshot of an online ad that slipped out early declaring McCain tonight’s debate winner. This is a strategy ripped right out of the Kerry 04 playbook, and it worked.

MSHC, the ad agency who designed and ran the "Kerry Won" online ad campaign in 2004 did a study that showed the people who saw the online ad – including Democrats, Republicans and Independents – all were more likely to believe that Kerry won, by statistically significant margins.

They’ve been talking about this study ever since to show how online ads actually do persuade people if they are done well (political issue groups take note: banner ads are not only good for building up your email lists, don’t let the TV and print ad buyers fool you).

The way the campaign works is, you put the ads live right after the debate ends when people are online reading about the debates in the news. This McCain ad slipped through too early, and it got caught at the Wall Street Journal.

Oops! I guess whoever is trafficking that ad over at the WSJ will have some explaining to do about the screwup.

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McCain’s Online Ads Say He Won Debate. . . Before Debate Occurs

picture-2.thumbnail.png

Nice catch by Chris Cillizza over at the WaPo campaign blog. He has a screenshot of an online ad that slipped out early declaring McCain tonight’s debate winner. This is a strategy ripped right out of the Kerry 04 playbook, and it worked.

MSHC, the ad agency who designed and ran the "Kerry Won" online ad campaign in 2004 did a study that showed the people who saw the online ad – including Democrats, Republicans and Independents – all were more likely to believe that Kerry won, by statistically significant margins.

They’ve been talking about this study ever since to show how online ads actually do persuade people if they are done well (political issue groups take note: banner ads are not only good for building up your email lists, don’t let the TV and print ad buyers fool you).

The way the campaign works is, you put the ads live right after the debate ends when people are online reading about the debates in the news. This McCain ad slipped through too early, and it got caught at the Wall Street Journal.

Oops! I guess whoever is trafficking that ad over at the WSJ will have some explaining to do about the screwup.

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Pachacutec

Pachacutec

Pachacutec did not, as is commonly believed, die in 1471. To escape the tragic sight of his successors screwing up the Inca Empire he’d built, he fled east into the Amazon rain forest, where he began chewing lots of funky roots to get higher than Hunter Thompson ever dared. Oddly, these roots gave him not only a killer buzz, but also prolonged his life beyond what any other mortal has known, excluding Novakula. Whatever his doubts of the utility of living long enough to see old friends pop up in museums as mummies, or witness the bizarrely compelling spectacle of Katherine Harris, he’s learned a thing or two along the way. For one thing, he’s learned the importance of not letting morons run a country, having watched the Inca Empire suffer many civil wars requiring the eventual ruler to gain support from the priests and the national military. He now works during fleeting sober moments to build a vibrant progressive movement sufficiently strong and sustainable to drive a pointed stake through the heart of American “conservatism” forever. He enjoys a gay marriage, classic jazz and roots for the New York Mets.